GLen Grisham Founder, Managing PARTNER
Glen learned to carry the bag 30 years ago and has not stopped. He has been telling wine stories, conveying inspiration, and framing evidence about the special people and unique places that drive sales ever since. Glen has great experience in marshaling, refining and communicating the relevant resources that define a producer’s narrative and build sales throughout an organization, their representatives - and their partners in the market.
Glen’s sales career began as a broker agency sales person in Northern California in 1986 for producers such as Caymus, Matanzas Creek, Hess, Forman, Iron Horse and others. Travel incentives to France and Italy inspired within him a new appreciation of world wine cultures. He developed many key relationships at this time... sommeliers who became Masters, winemakers who became Icons, and suppliers who remain friends to this day.
In 1995, he became the first National Sales Manager (Designated Tie Guy) for Robert Sinskey Vineyards. The opportunity to build a national sales and distribution program broadened his experience and knowledge of key accounts, markets and distributors. Polishing and effectively communicating the core narrative and fitting the story to each market became a critical skill. He also gained a deeper understanding of the fundamental dynamics of fine wine growing and - soil, weather, rootstock, viticultural practices, clonal selection as well as the role of yeasts, barrels, time and blending.
He joined Chambers and Chambers Wine Merchants in 1999 to open and grow this distinguished import and distribution company in Southern California as the Director of Sales and Marketing in the region.
There were many important sales and marketing missions during his tenure in Southern California:
• Launch of wholly new brands such as Sean Minor, Rudd, and LaFollette
• Revitalization of distribution for Foxen, Chappellet, and Billecart-Salmon
• Repositioning of producers such as Laurel Glen, Lynmar and Bonny Doon
• Manage substantial regional sales growth of Ramey, Margerum, Nicolas Feuillatte, and others
In 2014 Glen opened Locus Wine Consulting to directly assist producers, brokers and distributors with their respective sales missions and strategic challenges.